These practices were necessary because web developers often focused only on coding issues, ignoring the user experience and web publishing guidelines, a problem that still occurs today. SEO tools are search engine optimization software that helps website owners improve their visibility on Google. SEO tools are primarily used to help website owners with keyword research, link building, on-page SEO, keyword rank tracking, technical SEO, and more. Serpstat is a growth-hacking platform for SEO, PPC, and content marketing goals. If you’re looking for an affordable all-in-one tool to solve SEO tasks, analyze competitors, and manage your team, Serpstat will be a great choice. Many experts are now switching to the tool, as it has collected keyword and competitor analysis data for all the Google regions in the world.
It’s ranked as the #1 platform for AI SEO and is built to write and optimize for search engines with unparalleled ease. Merkle provides access to a variety of other free SEO tools through technicalseo.com. This includes a robots.txt tester, hreflang tags tester, and sitemap generator.
Search Console for technical SEO
Discover the forecast for your keywords, monthly search volume, and even find a list of keywords you may not have considered. Take advantage of this tool when trying to SEO Anomaly decide which keywords to use for blog content or landing pages. If you’re an SEO beginner on a budget, Google’s SEO tools are a great starting point because they’re free and simple to use, although with a slight learning curve.
Top Features
Or follow the company’s guide on how to use features with a free account. Reddico’s SERP Speed Test tool allows you to compare your page speed at keyword level with the rest of the pages ranking on page 1. See the number of referring domains, the number of backlinks, the domain and URL rating, and its Ahrefs Rank, a domain’s position in Ahrefs’s list of most powerful sites.
- Even if you don’t sign up for Moz Pro, a number of free tools are available.
- So, whether you’re a seasoned SEO strategist or just starting, the wealth of free tools available means there’s no excuse not to optimize your site.
- This saves me time when I’m trying to understand what makes top-ranking pages successful.
- SEO Spider was originally created in 2010 by the euphemistically named “Screaming Frog”.
- They help us keep everything running smoothly, even if they’re not your typical SEO-specific tools.
If you want to take a more guided approach to learning SEO or training your entire team, check out the Moz Academy SEO Essentials Certification. We’ve consolidated all the resources you need to learn SEO fundamentals alongside unique learning methods, task lessons and quizzes to test your knowledge. You can also display your knowledge with your Linkedin Moz SEO Essentials certification badge. Once you’ve got everything in place, it’s time to expand your influence by earning attention and links from other sites and influencers. In addition to the tools mentioned above, there are several other noteworthy options that can enhance your SEO strategy.
The Evolution of Search: 5 SEO Trends in 2024 and 2025 + New Data
I remember back in the day when getting a quick SEO audit meant manually combing through meta tags, alt text, headings, and obscure lines of code. Just be aware that the tool has the potential to produce inaccurate information and unoriginal text. ChatGPT is an AI chatbot that you can use for a variety of SEO tasks. ShortPixel offers a website plugin that automatically compresses your images. If a reporter uses your submission, they may credit you with a backlink. Basically, reporters use the platform to request expert commentary for their articles.
The most popular one is a Missing Keywords feature, which identifies the keywords that your competitors are ranking for in the top-10 search results, and you aren’t. An SEO keyword tool like KWFinder helps you find long-tail keywords that have a lower level of competition. The experts use this SEO tool to find the best keywords and run analysis reports on backlinks and SERP (Search Engine Results Page).
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